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"When true simplicity is gained,
to bow and to bend we will not be ashamed,
To turn, turn will be our delight
Til by turning, turning we come round right."
-"Simple Gifts," Traditional American Shaker Hymn2
Some fifteen years ago, to honor the memory of a child lost in a miscarriage, a
friend of my wife decided to sponsor a child through a well-known,
well-regarded international charity that focused on supporting third- and
fourth-world children. The idea was that every month she would contribute a
fixed amount of money that would be used to provide a designated child with
clothing, school supplies, and an occasional gift at birthdays and holidays; in
return, she received periodic reports on the child's progress from the charity
and an annual letter from child himself. She also received from the charity a
quarterly "reminder" of the next payment on her pledge. This arrangement
was all very satisfactory both to my wife's friend and, by all indications,
seemingly to the charity as well. In the fifteen years since she started making
her gifts, she missed only one contribution, when she and her family were
residing outside the country for several months. At some point during this
time, however--her best guess is about twelve or thirteen years into her
sponsorship--the tenor of her quarterly notices from the charity changed.
Instead of being simply reminders of her pledge, they became invoices billing
her for an amount that was "due." In this light, the one contribution she had
failed to make some years ago, and which she had chosen not to make up, was
held up to her as an arrears, for which her "account" was "past due." While
this change in nomenclature actually changed nothing about her legal or
financial obligation toward the organization, it did signal--at least to her--a
change in her moral obligation to it. She steamed about this terminology, in
fact, for years, but did nothing for fear of causing some break in the support
going to the child she had been sponsoring. Finally, after the "child" turned
18, she terminated her involvement. In her letter resigning her sponsorship,
she noted that "as for my owing' you a payment, and my account being past
due,' let me just say that I owe your organization nothing, not one penny.
Rather, the checks I sent you each month were gifts, done of my own volition,
initiated by me for my own personal reasons and sustained by me under no
obligation other than to my own conscience. Had your organization been
more cognizant of that, you might still be counting me among your sponsors."
A case, one might conclude, of unfortunate phraseology, or at worse some
over zealous marketing. And in isolation, such a conclusion might, in fact, be
considered correct. But placed in the context of modern fund raising, this
example can be seen perhaps more accurately as being rather symptomatic of
the whole, as an accurate and insightful sign of the state of modern
philanthropy. For if we look closely at the policies and practice that govern
modern charitable organizations in general, and in particular at those
organizations with which I am most familiar--viz., colleges and
universities--we will find that they deal almost exclusively with processes
involved in receiving a gift, with gift-getting, as it were, while saying next to
nothing about gift-making, about giving itself. To take my own institution,
Georgia Tech, as a typical example, our official Development Handbook
3
devotes considerable space to such topics as "Prospect Management," "Gift
Management," "Gift Processing," "Donor Recognition," and "Gift Planning."
It even quotes the "Donor Bill of Rights," which is a statement developed and
endorsed by all of the major professional organizations representing fund
raisers. But on the topic of "Giving," the handbook is silent; indeed, the word
"giving" itself is virtually absent from its pages. Rather, the preferred term
for such is "private funding"--a telling phrase.
Neither is the topic of giving
any more active or prominent in deliberations among professional fund
raisers or it the literature of fund raising. At the annual CASE conference
involving advancement officers from colleges and universities throughout the
southeast held last winter in Atlanta, I attended General Sessions on
Strategic Planning and the "Environment of Education in the South." I also
attended breakout sessions on topics ranging from the "Changing Role of
Women and Minorities in Philanthropy" to "How to Hold It All Together"
(which was about managing the relationship between unit and central
development in larger universities) and "Pearls of Wisdom," which, through
the reminiscences of two 25-year advancement veterans, one of whom is the
director of public relations charged with both marketing and caring for
arguably the nation's most famous and beloved donor-of-the-hour, Oseola
McCarty, the 82-year old washwoman who gave her life savings to Southern
Mississippi, an institution she herself could never attend, came about as close
to the topic of giving as the conference got. Nor does giving receive any wider
attention at the national or international level, or among fund raisers not
affiliated with higher educational institutions. At the most recent
international convention of the National Society of Fund Raising Executives
(NSFRE), the professional umbrella organization for all professional fund
raisers from all types of charitable organizations around the world, Annual
Giving was discussed, Capital Giving was discussed, even International
Giving was discussed; the topic of Giving per se, however, never made it into
the program. Even the literature of philanthropy pays scant attention to the
topic. Just to take one sampling, in the 30-odd books and articles which
constitute the theoretical basis upon which the NSFRE written examination
for professional certification as an advanced fund raising executive was
devised, only four attempt to address giving directly--Robert H. Bremner's
American Philanthropy4,
Jerry Panas' Mega-Gifts5, Robert L. Peyton's
Philanthropy6, and the so-called "bible of fund raising," Harold J. Seymour's
classic Designs for Fund-Raising--while less than a handful of the others
mention the topic even cursorily.
So, why is the topic of giving so rarely
discussed by professional fund raisers, or little dealt with in the policies and
practices of charitable organizations? In sum, why is the question "Why do
human beings give?" so difficult even to ask, much less answer?
At least in
part, the reason has to do with the fact that the question is deceptively
complex, for imbedded in it are actually two questions: 1) what is giving? and
2) what causes someone to give? When we look for the answers to these
questions, however, we find that the topic is addressed for the most part in
terms of the second question rather than the first. (Even Panas', Seymour's
and, in a different way, Bremner's and Peyton's books do so primarily so as to
render giving more attainable, more acquirable.) In so doing, the question of
esse (Being) is subsumed by the question of techne, often to the point where it
is assumed that by answering the one the other has been answered as well.
The danger in such a misunderstanding of giving is twofold. In the first
instance, as Heidegger has pointed out, techne is a mode of revealing, which,
in the process of disclosing the essence of something, also determines the
nature of this essence. Indeed, in its modern expression, Heidegger argues
that techne has come to mean something more than simply technology, but is
rather an aggressive, relentless, challenging way of knowing that sets upon
everything, that seizes everything and requisitions it for its use. In this
technological way of knowing, which Heidegger calls enframing (das
Ge-stall), things are not even regarded as objects, but rather are only given
significance in terms their utility, or readiness for use.7
Heidegger calls this
fundamentally undifferentiated supply of the available the standing-reserve:
"Everywhere everything," he states, "is ordered to stand by, to be immediately
at hand, indeed to stand there just so that it may be on call for a further
ordering."8
By way of illustration, Heidegger, in his essay "The Question
Concerning Technology," sets out the example of a hydroelectric plant on the
Rhine River.
In the same way, perceiving giving in terms of techne opens it to the danger of
enframing, and so to being seen only as standing-reserve, and thus valued
only in terms of its readiness for use by the gift-getting industry, as it were, as
"private funding" for universities. In fact, I believe we can see evidence of
enframing in the story of my wife's friend, of how the technological way of
knowing seized upon her giving and rendered it significant only as
standing-reserve, as an account payable. And too, the story also gives
evidence as to the danger inherent in such a misunderstanding.
But let me cite
perhaps an even more telling example of the danger inherent in modern fund
raising practice. Among the most useful and common technical tools used by
modern fund raisers to identify and classify prospective donors is
demographics, which consists of sets of facts about people that relate to their
behavior as consumers. Indeed, the systematic and increasingly sophisticated
use of demographics is arguably the aspect that most distinguishes modern
fund raising from that which was practiced prior to the turn of the century. Be
that as it may, the use of demographics bespeaks of a world measured in
terms of "bodies and bucks," to cite a phase used by the editor of a leading
demographic publication. "To me," writes Judith Nichols, author of
Changing Demographics: Fund Raising in the 1990s (1990) , "['bodies and
bucks'] seems a fair summary of what fund raising is all about: finding the
people who will give the dollars."9 Using data sourced from census statistics
and proxy statements, from property tax records and credit card purchase
records, fund raisers can determine not only your age, gender, family
relations, and employment--old hat, in so far as database information
goes--they can also learn where you live, how valuable your home and
property are, how much stock and insurance you own, what your credit rating
is, just to name a few of the data bits that can be generated about a given
potential donor. In fact, thanks to the gathering of "psychographic" data
collected from surveys and focus groups, we fund raisers now can also learn
your social values and beliefs, your attitudes, interests, and opinions, your
lifestyles and your benefits.10 All of these data are assembled to build a profile
of you as a consumer, or potential donor, which in turn is used to devise and
direct or "manage" interventions called "moves" designed expressly to effect
your behavior as such. I can think of no clearer example of techne enframing
giving as standing-reserve that this.
There is still a deeper danger, however,
in assuming the essence of giving can be known merely by knowing how gifts
are gotten. The more profound danger is that, by perceiving giving only as
standing-reserve, we may never come to understand fully not only the essence
of giving but, even more disturbingly, we may also never fully come to
understand ourselves. "It seems as though man everywhere and always,"
writes Heidegger, "encounters only himself. In truth, precisely nowhere does
man today any longer encounter himself, i.e., his essence" (p. 27). The reason
why man can no longer encounter his own essence is because the technological
way of knowing makes such an encounter impossible. The root cause of this
problem can be traced back to Thomas Aquinas. It was Aquinas who first
noted that "There are two ways something is known: by itself [.i.e.,
ontologically] and by us [i.e., subjectively]." He then went on to argue that to
know something in terms of itself is impossible, because to do so would mean
that we human beings would somehow have to be or become the object we
seek to know. The only way for us to know an object, therefore, is
subjectively, in terms of our senses and our reason. The problem with this
subject-object way of knowing, as Paul Tillich has pointed out, is that it limits
the knowledge of all things to what can be perceived by human senses and
understood by human reason. Tillich reminds us that some things, in
particular human awareness, which is itself composed of esse, verum,
bonum--Being, Truth, Goodness--precede our senses, and so precede our
reason. Indeed, in as much as sensory perception and reason are functions of
human awareness, Tillich argues that ontological knowledge must therefore
always not only precede subjective knowledge but also be the ultimate object
of such knowing.11 In short, all human inquiry begins and ends with the
question "what does it mean to be human?" Thus with regard to the question
of giving, the answer can only be sought ontologically in terms of the
fundamental question of human essence. As such, giving cannot be reasoned
to or inferred; it can only be known directly, ontologically, in terms of esse,
verum, bonum, and in particular bonum, or human goodness.
Now, just to be
clear on this point, am I saying that all of the techniques of modern fund
raising render giving as standing reserve, or that giving therefore cannot be
truly known or experienced via the methodologies of modern fund raising?
Am I saying that all modern fund raising practices are immoral or unethical?
No, I am not. What I am saying is that such practices allow for the possibility
of the danger of enframing, and so allow for the possibility of a flawed and
narcissistic understanding of giving to come to stand, but it is equally possible
for these same policies and practices to yield up quite a different result.
Elsewhere, in an essay called "The Turning," Heidegger states that "Where
the danger is as the danger, there the saving power is already thriving also."
12
Thus The Turning his title refers to is the possibility of Being becoming aware
of the danger of enframing, becoming aware of the oblivion that is the destiny
of such Being, and in that moment of awareness turning inward-- "turn[ing]
homeward" (p. 41) is Heidegger's phrase-- into that awareness itself, into the
"safekeeping" (p. 42)--also his word--of what Tillich would call the
"Unconditional," the awareness which for him "is prius of the separation and
interaction of subject and object, theoretically as well as practically" (p. 22),
the awareness filled with "the power of being in which every being
participates" (p. 25), the same "saving power" that Heidegger also refers to.
And what, Heidegger goes on to ask, does "to save" mean in this context? "It
means to loose, to emancipate, to free, to spare and husband, to harbor
protectingly, to take under one's care, to keep safe" (p. 42). Doing any or all of
these things enables modern man in the throes of the danger of his own
making to save himself, to turn from the oblivion of enframing to the saving
power of his own being, to the power of being in which every being
participates as well. In that moment of turning, "the truth of Being [esse]
flashes," says Heidegger, "the essence of Being clears and lights itself up" (p.
44).
So now how, in the throes of the danger of modern gift-getting, can we
turn inward, turn homeward, into the saving power of gift-making, and so
illuminate the truth, the essence of giving? Allow me to suggest that, first of
all, in the practice of modern fund raising there must be a priori an awareness
and emancipation of goodness (bonum). Just as all human beings have an a
priori awareness of self, so they also have in this awareness an understanding
of goodness, and when we look for this fundamental goodness in the culture
of mankind, we see it most clearly and most frequently expressed in the many
and various acts of giving. These acts, when they are encountered, must be
acknowledged, must be, in fact, celebrated or honored, to borrow the usage of
a term found in the lexicon of members of the Religious Society of Friends, or
Quakers, as the expressions of this fundamental awareness of human
goodness that they are. The Faith and Practice of the Philadelphia Yearly
Meeting counsels that "The idea of the Inner Light"--a common Quaker term
for the "God within," remarkably similar in concept and phraseology to
Heidegger's "flashing" of "the essence of Being [that] clears and lights itself
up"-- "enters all concerns of Friends. The recognition that others share the
inward Light leads to a sympathetic awareness of their need and a sense of
responsibility toward them."13 In the context of giving, therefore, "honoring
goodness" means not only recognizing giving as the expression of goodness
that it is, but even more importantly, it means also seeking out and
overcoming estrangement from that goodness that is in all others as it is in
ourselves. Only by first grounding or "centering"--to borrow still another
Quaker term--ourselves first as human beings and then as fund raisers can we
become sympathetically aware of that goodness in others and of the unique
context of needs and desires which led to its expression in the form of a gift,
and only by gaining such awareness can we manifest the appropriate sense of
responsibility upon which to build a good and honorable relationship with the
individual in question. Or, to put in the context of this discussion, only by
honoring goodness can we avoid the danger of enframing giving, of valuing it
only as standing-reserve. Only by honoring goodness can we know giving in
terms of itself, and in so doing, know ourselves.
How, then, can this insight be
translated in to the policy and practice of university fund raising? How can
fund raisers become aware of the first question of giving, the ontological
question of esse prior to the subjective question of techne? How can fund
raisers insure in a practical way that they address the question "what is
giving?" before they address the question "what causes someone to give?" A
full response to these questions is beyond the scope of this paper, but perhaps
we might begin to address them by again returning to the practice of Friends.
As a sect, the Society of Friends has no doctrine, no dogma, no written
theology, in fact, on which to base the expression of faith by its members.
Instead, Friends view their actions, their day-to-day thoughts and behaviors,
as the text of their faith, and so have evolved the practice of testifying as to
their beliefs with their lives, which each individual Friend is responsible for
the ministry thereof. So, as a practical matter, how do Friends insure that
they address the question of esse before they address the question of techne?
To help members in the living practice of their faith, which Friends call
"testimonies," various meetings have developed series of questions or
"queries" which individuals might ask of themselves. States the Philadelphia
Faith and Practice: "The Queries are a profile of the Quaker way of life and a
reminder of the shared ideals Friends seek to attain. Concerned with action,
not with theological belief, they have long served as a unique form of
self-discipline . . ." (p. 187). It strikes me, then, that perhaps one way to start
the practice of honoring goodness in our fund raising practice might be to
begin a Development Handbook with a series of queries for fund raisers,
which in typical Quaker fashion, are first addressed to the Meeting or in this
case to the institution, and then to the member or fund raiser herself. Such a
set of Fund Raising Queries might, then, read as follows:
For the institution:
2. Does your institution encourage its students, faculty, staff, and especially
its fund raisers to do their share to support and enhance all expressions of
giving?
3. What is your institution doing to increase the understanding and use of
philanthropy to address problems in the community and the world?
For the fund raiser:
2. Are you aware of what other charitable organizations are doing and of
their plans for the future, and do you give them encouragement and support?
3. Do you acknowledge and respect the rights and needs of those who are
giving to your organization, and do the relationships you form with them
acknowledge and respect these rights and needs?
4. In all of your dealings with donors, do you seek to elucidate giving as a way
to achieve personal growth?
These are queries I ask of myself and my organization; but they are by no
means cast in stone. Perhaps the best way to go about developing a set of
queries for others in other organizations is to ask the fund raisers there each
to write out their own queries, and then through discussion and consensus
develop a set that works for everyone in the organization. Even then they
should not be cast in stone, however, but rather reviewed periodically as
people and missions change and evolve.
How will this exercise change the
way we do modern fund fund raising? I believe that this exercise can, if
practiced diligently, re-center fund raising on gift-making rather than
gift-getting. Such a re-centering can affect the turning inward, homeward,
within enframing that Heidegger refers to, so to discover the saving power of
being, of goodness, of giving. To take a case in point, how could this exercise
affect the use of demographic profiles in modern fund raising? It could insure
that such profiles are in fact centered on disclosing the full humanity of
donors, not just their standing-reserve for gift-getting. Indeed, "By taking the
time to analyze the compatibility of prospects and proposals," notes Changing
Demographics author Judith Nichols, "the development officer indicates a
sincere interest in the needs of the potential donor" (p. 173)--this from the
same author who earlier advocated the "bodies and bucks" concept of modern
fund raising! Moreover, she goes on to say that
Here is the possibility of turning within gift-getting, the turning inward into
giving, into the power of the donor. If done by a re-centered fund raiser in the
context of a re-centered institution, then goodness will indeed be honored,
this time and every time.
What do I expect will be the end result of this
exercise? Nothing dramatic, at least to start with. But over time, the changes
could be profound. For charitable organizations in general, such a
re-centering can work to make each of them aware that they have a moral
obligation to go beyond attending just to the well-being of themselves, that
they have a responsibility to attend also to the well-being of giving itself, and
thus to the acknowledgment of goodness of which giving is an expression.
For colleges and universities in particular, such a re-centering can work to
expand and inform their understanding of what it means to provide teaching,
research, and public service, and for liberal arts institutions especially, such a
re-centering can work to illuminate their historic charge to build character,
citizenship, and leadership. Conceivably, re-centering might even help to
create an institutional culture within our universities which would enable the
humanities once again to come to stand as the essence of a truly liberating
education--a pet hope of mine--rather than continuing to be enframed as
"service courses," as standing-reserve to a techne-dominated curriculum. Be
that as it may, over time the diligent practice of re-centering the institution
also can work to overcome the historic segregation of modern fund raising
departments--not the fund raising function, which has been part the
warp-and-woof of university life since the onset of the institution--from the
mission and culture of the university, and so promote the integration and
integrity of the university itself instead of its continuing fragmentation. For
fund raisers themselves, over time the diligent practice of re-centering can
enable them to re-focus their actions on giving rather than getting, on their
personal responsibility for the maintenance and well-being of charitable
giving and philanthropy, and, most importantly, cause them to re-commit
themselves to the care and well-being of their donors. In so doing,
re-centering should enable each fund raiser individually to see his or her
vocation as a calling, rather than merely a profession, and to understand his
or her role as a member of a secular priesthood of giving, as it were, rather
than merely a specialized "niche" marketer or salesperson.
And what, finally,
would be the end result of re-centering on the donor? It would be, in fact,
literally that: re-centering the donor. By putting the donor in the center
of all
our caring, all our giving, as it were, as well as the center of all our getting,
we will honor her, ourselves, our institutions, and goodness itself. For, in
fact, a donor "owes" us, owes our organizations, nothing, not a penny. His or
her account is never past due. Rather, the checks donors send us are gifts,
make no mistake about it, done of their own volition, initiated by them for
their own personal reasons and sustained by them under no obligation other
than to their individual consciences. If we as fund raisers, as charitable
organizations, are cognizant of that, we will continue to be able to count
among our sponsors and patrons not only the millions of individuals who
have given to our organizations in the past, but also, I believe, millions more
who have never given to us at all. For giving is contagious. If we honor it, we
honor ourselves and others, and in so doing, honor goodness. By honoring
goodness everywhere, we bring it to light, we disclose it to the world, and so
enable all to see it, seek it, in themselves and in others in turn. In sum, by
honoring goodness we make giving matter, not just in our fund
raising and
institutions, but in ourselves and our lives as well.
Notes
1. 2nd edition (The Fund Raising Institute, 1988), p. 3.
2.Worship In Song: A Friends Hymnal (Friends General Conference,
1996), no. 271.
3. (Georgria Tech Office of External Affairs, 1995).
4. 2nd. edition (University of Chicago Press, 1988).
5. (Pluribus Press, 1984).
6. (American Council on Education/Macmillian, 1988).
7. "Introduction", The Questioning Concerning Technology and Other Essays
, trans. and
introduction by William Lovitt (Harper & Row, 1977), pp. xxvii-xxx.
For translator's notes on Ge-stall (Enframing), see fn 17, p.19.
8. Lovitt, "The Question Concerning Technology," p. 17. All quotations are from
Lovitt translation.
9. (Bonus Books, 1990), p. 7.
10. Nichols, pp. 8-11.
11. Tillich, "The Two Types of Philosophy of Religion", Theology of Culture
, ed. Robert C. Kimball (Oxford University Press, 1959), pp. 16-19.
12. Lovitt, p. 42.
13. (Philadelphia Yearly Meeting, adopted 1955; revised 1972), p. 8.
"In organized fund raising . . . a good way to begin is to learn as much as you
can about people." -Harold J. Seymour, Designs for Fund
Raising1
" Tis the gift to be simple, tis the gift to be free,
Tis the gift to come down where we ought to be,
And when we find ourselves in the place just right,
It will be in the valley of love and delight.
The hydroelectric plant is set into the current of the Rhine. It sets the Rhine to
supplying its hydraulic pressure, which then sets the turbines turning. This
turning sets those machines in motion whose thrust sets going the electric
current for which the long-distance power station and its network of cables
are set up to dispatch electricity. In the context of the interlocking processes
pertaining to the orderly disposition of electrical energy, even the Rhine itself
appears as something at our command. The hydroelectric plant is not built
into the Rhine River as was the old wooden bridge that joined bank with bank
for hundreds of years. Rather the river is dammed up into the power plant.
What the river is now, namely, a water power supplier, derives from out of
the essence of the power station. . . . But, it will be replied, the Rhine is still a
river in the landscape, is it not? Perhaps. But how? In no other way than as
an object on call for inspection by a tour group ordered there by the vacation
industry" (p. 16).
1. What is your institution doing to understand the nature of giving within in
the immediate community and to help develop avenues for the expression of
giving within such?
1. Do you cultivate the virtue of giving in your own life, in terms of not only
your money, but also your time, talents, and relations with others?
In my initial meeting with a prospect, I explain our organization's concern with linking
interests and needs to provide the strongest of relationships. I stress that such a linkage
must provide satisfaction to both sides, and invite the prospect to help me on his/her
behalf by letting me know if my analysis of his/her personality type is accurate . . . . We
work as partners rather than as adversaries (p. 173).
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